2022 is an exciting milestone for us because we’re 100 years young this year.
Peter Mosedale and fellow co-owner Lachlan Yeates began their real estate careers together at an agency in Freshwater. Joining forces with commercial property expert, Vincent West they started their own agencies in Dee Why and Collaroy. In 2019 they merged the agencies, including one with direct lineage to the Weight family, and Upstate was born.
Sure, our brand name may be new but who we are today rests on a proud century of service excellence in Sydney real estate. So, we’re taking the time to reflect on 100 golden years of helping Australians find themselves in a better place. Built on a legacy of forward-thinking vision, ambition and development as we embrace the latest technology and consistently deliver exceptional customer experiences.
After a century of purchasing, merging and evolving since 1922, here we are today, looking forward to an even brighter future together.
From modest beginnings to promising futures
We’ve been on a long and colourful journey to become the Upstate that we are today. Our story began when one of our parent companies, ‘Weight and Co’, was established in 1922.
Looking back at newspaper articles from the 1950’s, when typical sales agents were selling an average of 50 properties a year, our very own Mr. Woodrow Weight was selling around 130 properties in Manly-Warringah! Weight and Co were the talk of the town, setting records in the 1940s and contributing to the development of the local community.
After 100 years, some things change and others stay the same – but all for the better. From traditional selling techniques back then to the latest tech today, we’ve always maintained the same selling integrity and supported our local communities.
A century of success in Sydney real estate
We now have over 118,000 prospective buyers and tenants on our database, a 35% market share in the commercial real estate sector, and achieve on average 25% above the sale guide price. With a single, central office, our 80+ dedicated staff go the extra mile every single day to deliver the Upstate promise we’re known for.
While we’ve grown into a big agency over the century, our track record and commitment to bespoke service has allowed us to maintain our origins as a boutique agency. Continually setting new records our determination is what drives this growth and success for our community.
Now, we have expanded our real estate services to adapt to the evolving market and to accommodate the needs of our clients, offering:
- Residential and commercial property management
- Residential sales and leasing
- Commercial sales and leasing
- Commercial asset management
- Project marketing and site amalgamation
- Complementary property concierge services
- Financial advice and mortgage brokering
- Digital marketing & creative specialists
Celebrating 100 years of service
While ‘Weight and Co’ worked with traditional selling methods, we have built upon this, now adopting a digital-first approach to meet and assist clients across different platforms at their own convenience. From Facebook and Google Advertising, YouTube, Signboards, Digital Property Reports, Chatbots, Email Marketing, Bitcoin, QR Codes and Apps – Upstate is consistently bringing people closer to their dream properties.
“Even though these processes and technologies have evolved from where they once were, today, we are proud to say that our dedication has not wavered and it’s a major focus of Upstate in 2022. We work on the motto of helping thousands of Australians find themselves in a better place, be it our clients, their buyers, our community or our own staff.” Upstate CEO, Peter Mosedale
But numbers aside, we measure our own success by the success of the people we work with. We are always honoured to be welcomed into people’s homes and given the opportunity to play a huge role in realising their goals and dreams. We’ve come so far since 1922, and we couldn’t have gone this far without you.
Celebrate with us in 2022
We’ve got a good feeling about this year – not just for us but for you too. If it’s time to finally fulfill your own property goals, let’s celebrate Upstate’s 100 Years Young by being part of our growing list of satisfied clients.
Our team of Sydney real estate experts use reliable market research, experience and expertise to determine your best course of action when you’re looking to sell your home.
We look forward to chatting with you soon.
The Upstate Team
