Last year, 10% of our properties sold to buyers from our database before going to market.
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the most favourable sale price (we also know the best local surf breaks, if you’re interested).
We’ve pulled together some basics to help you get started with selling your property off-market with us.
An ‘off-market property’ is one that is being sold without any public advertising. This means that the property will not be publicly listed across any real estate websites or other marketing methods.
There are advantages to this type of selling method when compared with “on market” promotional types. It requires a strong real estate agent to sell off-market, as it relies on their network and good word of mouth.
Speak to your Upstate real estate agent to find out more.
Selling off-market allows your agent to utilise their network and word-of-mouth to spread the word about your property. It keeps things more private and means you don’t have to spend any money on marketing.
Additionally, if you have an Upstate agent who has a list of active buyers on a waitlist, you’re exposing your property to serious buyers much quicker.
If you’re confident that you and your real estate agent will achieve your desired price, then selling off-market is an option to consider.
The biggest risk when selling your home off-market is the likelihood of achieving a lower sold price than if you had have advertised. The reason is that fewer people will know about your property because it’s not up on real estate websites or marketed to the public.
The pros of buying a property off-market are that you can avoid a large bidding war or losing out on deals altogether. This is because, off-market, the agent is required to keep in constant contact with interested parties until a suitable price is reached.
This saves a lot of time and can be an easier, simpler process.
Also, if you are a buyer on an off-market list (like Upstate has), you are often the first informed about each off-market property before others know.