Sell your property

If you’re not selling with us, you're selling yourself short. Put simply, we have the collective knowledge and local expertise to take your residential property from sale to sold.

Residential property stats


Average days
on market


Monthly online property
enquiries in 2021


Sale transactions over
the past 13 years


Excess of price guide
we achieve on average

Our experienced team of over 70 local real estate entrepreneurs deliver exceptional results for our customers.
In 2021 our sales team made almost 100,000 calls, grew our database to over 118,000 prospective
buyers and sold over $914 million dollars’ worth of property.
How we do what we do

How we do what we do

We're about keeping it simple. Your residential property will be sold either at Auction, Private Sale or For Sale. Apart from prepping your property to place on the market (we can help you there, too), that’s pretty much it. Leave the real estate stuff to us, so you can focus on the things you live for.

Your agent

Your agent

You're in the best hands with the best agents, expertly advising and negotiating for you, the seller – not the buyer. Our entire team recognise that people seek a lifestyle, not just a home or investment, which is our focus when achieving the best outcome for you.

Your sale

Your sale

To take your property from ‘For Sale’ to ‘Sold’, our talented team will utilise their collective excellence in service and market expertise to close your property deal at the very best possible price. From beginning to satisfying end, you will be ushered along the selling process with clarity and transparency.

Your Concierge

Your Concierge

Prepping a residential property for sale can seem daunting. Where to start? How to start? Just breathe, because we’ve got you covered. Our complimentary Upstate Residential Property Concierge will assist you with everything from how best to spruce-up a facade, to enlisting one of our stylists to guide you with the presentation of your property, to finding packing and removal services, to helping to organise utility connections.

Let's get your property sold

  • My name is
  • My contact details are
  • ,
  • and

Property & real estate news

If it happens in property on the Northern Beaches, we know about it. And we’d like to share it with you.

2024 EOFY Market Wrap: Your Northern Beaches Property Guide

3 July 2024

Read more

Upstate of Mind: Property Management Conference 2024

18 June 2024

Read more

Tips on Applying for a Home Loan

13 June 2024

Read more

The Investors Edge: Rental Market Update

27 May 2024

Read more


We’ve pulled together some basics to help you get started selling your Northern Beaches property.

Why Are You Selling?

No one sells a home for no reason – it may be a strategic decision or necessity.

Whether you are looking to upsize or downsize, free up some assets, or have even come out of a divorce, there are many reasons why you could be selling your property.

What is my property worth? What price will I get for it?

At Upstate, we always say that a property is worth as much someone is willing to pay for it. Our job is to find you the top buyer!

To help you understand what your property is worth, we provide recent on market comparable homes and sold comparable homes with attributes similar to your property so we can get a gauge based off evidence in the current market. But no one can never truly say what your property is worth, as someone might be willing to pay above market value for the right property.

How do I choose a sales consultant?

The right Real Estate agent makes a significant difference when selling your home.

With so many agency choices out there and all within the reach of your fingertips, it’s worthwhile to read reviews and interview them directly to gain an understanding of their expertise.

Finding an agent with good local area knowledge who explains their marketing strategy to you is key to choosing an agent that’s right for you. When it comes to fee, cheaper NEVER means better, and skimping on your most valuable asset could leave you shorthanded in the end.

Of course, our advice is to pick an Upstate agent – we will always work the hardest for you with the most effective processes and marketing to find you the ideal buyer.

How would you market my property?

There are 3 different ways we can market your property – Off-Market Listing, Auction or Private Treaty.

Off-Market means that your home is sold without the broader market knowing through public advertising. We will notify all potential buyers on our active database about your property listing on our website – but there’s no sign on the front lawn and no ad online.

An auction can be a great way to drive up the sale price and sell your property quickly ‘under the hammer’.

Private Treaty is your bread and butter sale, where the property is advertised with an expected price, and buyers out in offers. It is a common way to sell in Australia.

Ask your agent for the best method of sale for your home.

How long will it take to sell my property?

Although a quick sale is favourable, this all depends on your method of sale and your selling position. A standard auction campaign, for example, will run for 4 weeks, whereas a Private Treaty campaign advertises a property for an expected price to bring offers in – this could be faster or slower, depending on the market conditions.

To give you a rough ballpark, here at Upstate, our average days on market is 23 days. Also, don’t forget to factor in your settlement period before the deal is complete.

What can I do to best prepare my home for sale?

We always recommend creating a well-presented, homely space to allow buyers to imagine themselves in the home – it’s a winning strategy. Too much clutter can take away from a home’s true potential, so put excess items in storage to show off the space.

Don’t worry- we will guide you here. At Upstate, we offer a free Concierge service where our expert team put forward some simple steps to help make your property the most appealing it can be for the market. These can include things like painting the walls, laying fresh carpet or floorboards, new fixtures and fittings or even a surface spray. Based on our experience, this preparation has been known to give a result that was over $300,000 above the reserve price! It’s definitely worth preparing your home for sale.

What are the benefits of selling at auction?

Selling at Auction can be a great way to drive up the sale price and sell your property quickly due to the sense of urgency and excitement.

Some good tips to remember for your Auction day are to never share your reserve or expected price, don’t ask your mates to bid (it’s against the law!) and stay calm to ensure you come out on top. Don’t stress- your Upstate agent will be right there with you every step of the way to guide you through.

What are the benefits of holding an open home?

First and foremost, an open home is a great marketing opportunity for your property.

Holding an open home not only lets your agent know who the more serious buyers are, it can also be a great tool to create competition between the buyers.

What is the difference between an open listing and an exclusive listing?

An open listing allows more than one agent to market your property to not only their database but the general public too. Although an open agency agreement may sound like a good idea, in reality, it can create a disconnect between the different agencies and a lack of communication across the board.

If you’re looking for a more concise and personal service, an exclusive listing means an agency agreement is signed with only one agent who will do the full scope of work to get your property sold. An exclusive agency agreement period usually lasts around the 3-month mark before it expires.

What is included in the sale of my property?

At Upstate, our real estate agency service is here to represent you, market your property, conduct open homes and negotiate the selling price as high as we can. A solicitor will then handle the exchange of contracts and settlement of the property.

How do you run inspections? Open house versus private inspections?

An open home is your opportunity to market your property and gauge interest levels. The sooner we start advertising the open home times online, the better as this allows buyers to pre-plan their open home viewings.

Calling the ‘hot’ buyers we think could be interested in the property is key to generating as much buzz for a first open home as possible. Running an open home as an alternative to private inspections helps create public competition, which could result in your price being driven up.

Do area nuisances or problem neighbours affect the sale?

It all depends on the suburb or location. While your neighbourhood may not be in high demand, there is a buyer for every property. Whether you have a problem neighbour or not live in the most desirable area, your agent will work with you to build a campaign around your property’s strengths. Your property could be perfect for a first home buyer looking to get into the market, or for someone that prefers value for money over a specific location.