Winter might be chilly, but it’s one of the hottest times to sell. With the end of the financial year upon us, it’s also the perfect opportunity to add value to your home. Whether you’re gearing up to sell or simply want to get more out of your space, the secret to success lies in smart, considered upgrades.

Upstate Concierge stylist Katherine upgrading a home for winter
That’s where Katherine from Upstate Concierge comes in…
Katherine is more than a stylist – she’s a transformation expert who helps vendors present their properties in the best possible light. “Winter buyers are looking for homes that feel warm, polished, and ready to live in,” she says. “That’s where we step in.”
From small touch-ups to complete styling packages, the Concierge service is all about elevating your home’s appeal and removing the stress from prep. The result? More interest, more competition, and ultimately, a stronger sale.
And you don’t need a full renovation to make a real impact. Here’s some tips from our Team on how to get the most out of your property this winter and EOFY:
1. Create a Warm Welcome with Better Lighting
Lighting plays a crucial role in creating a warm and inviting atmosphere. Consider replacing harsh overhead lights with softer, layered options such as floor lamps, wall sconces, or warm-toned pendants. This not only enhances the ambiance but also makes your home more appealing in photographs.
2. Paint with Purpose
A fresh coat of paint in soft whites or warm neutrals can rejuvenate your space, making it feel cleaner and more contemporary. This simple update signals care and quality to potential buyers.
3. Style Strategically
Thoughtful styling goes beyond decor; it’s about creating an emotional connection. Our Concierge team specialises in layering natural textures and modern finishes to tell a compelling visual story that resonates with buyers.
4. First Impressions are everything
First impressions matter. Enhance your home’s exterior with a tidy garden, a freshly painted front door, and updated outdoor lighting to create a welcoming entryway.
5. Simple but effective Kitchen and Bathroom Touches
Focus on kitchens and bathrooms by updating tapware, cabinet handles, or light fixtures. These minor changes can significantly modernise these essential spaces without the need for a full renovation.
6. Showcase Storage
Functional storage is a sought-after feature. Incorporate built-in shelves or organise existing storage spaces to make your home feel more spacious and practical.

39 Maybrook Avenue, Cromer. Before & After Upstate concierge services.
Not Sure Where to Start? Let’s Simplify It.
Figuring out which upgrades will actually add value to your home can be overwhelming – especially if you’re trying to balance budget, time, and return. That’s where Katherine comes in. With years of experience and an eye for what sells, she’ll take the guesswork out of it.
Just take a look at our recent project in Cromer. The home needed a refresh before going to market. Katherine oversaw a series of simple but strategic changes in just a short time frame – with new flooring, a paint refresh inside & out, a declutter, gardening and finishing of a bunch of projects throughout. The result? A swift sale, a crowd of interested buyers, and a final price well above expectations.
Every home has potential. Katherine’s job is to uncover it – and help you realise it, step by step.
Reach out to Katherine via email at katherine.w@upstate.com.au or via mobile on 0408 466 150.

Upstates Insights & Economics Breakfast, Thank you.
Insights from the 2025 Property Insights & Economic Breakfast
This morning, the Upstate team hosted the 2025 Property Insights & Economic Breakfast at Dee Why RSL, bringing together a vibrant community of property owners, investors, and industry professionals. The event was a resounding success, filled with engaging discussions, valuable networking, and forward-thinking perspectives on the property market.
Attendees gained firsthand insights into current market trends, economic forecasts, and strategic approaches to property investment. The atmosphere was charged with enthusiasm, as participants connected over shared interests and explored new opportunities in the real estate landscape.
Events like these underscore Upstate’s commitment to fostering informed communities and supporting clients in navigating the dynamic property market.
Missed the event? Stay tuned for upcoming opportunities to connect and learn with Upstate. Subscribe to our newsletter to stay up to date with the latest here.

Upstate Sales Agent Janet Sajowitz, specialist in Seaforth and Balgowlah property
Welcoming Janet Sajowitz to the Upstate Sales Team
Janet brings more than just property expertise. She brings energy, empathy, and a calm confidence that puts her clients instantly at ease. Known for her honest advice and thoughtful approach, Janet has built a career on trust, results, and strong local knowledge. She doesn’t just know the area – she lives it, breathes it, and believes in it.
Her clients describe her as relatable, driven, and refreshingly direct, qualities that make a real difference when buying or selling a home. For Janet, it’s about helping people feel confident every step of the way.
“I’m excited to start at Upstate because it’s a place that values people, innovation, and doing things differently- with a fresh approach to real estate all the things that matter to me.”
For Expert advice from Balgowlah to Seaforth, Clontarf and surrounds, Contact Janet on 0419 615 693 or via email at Janet.s@upstate.com.au.

Senior property managers at Upstate Real estate Fiona Carfrae & Elizabeth James.
A New Standard in Property Management
Led by Joshua Thomas, Head of Property Management, Upstate’s team has welcomed over 150 new properties this year. It’s a clear sign that landlords are seeking a smarter, more service-focused approach and they’re finding it at Upstate.
To support this growth and maintain the high level of service we’re known for, we’ve welcomed two experienced professionals into key roles. Fiona and Elizabeth have joined as Senior Property Managers, bringing with them a combined wealth of experience, local knowledge and a commitment to personalised service.
This expansion means faster response times, more support for landlords and tenants, and a broader knowledge base to guide smart property decisions. With Fiona’s 30+ years in all facets of real estate and Elizabeth’s strategic, client-first approach, your investment is in the best possible hands.
Want to experience the benefits of better property management? Learn more about our Property Management services here.

Find yourself in a better place with Katherine from Upstate Concierge
EOFY: The Perfect Time to Invest in Your Property
The end of the financial year is an ideal time to consider property upgrades. Investing in strategic enhancements not only improves your living experience but also increases your property’s market value. Our team is here to guide you through the process, ensuring your upgrades align with current market demands and buyer expectations.
Ready to Elevate Your Property?
If you’re considering selling or simply want to enhance your home’s appeal, now is the time to act. Our Concierge team, led by Katherine, is ready to assist you in implementing value-adding upgrades tailored to your property. Contact us today to schedule a consultation and take the first step towards finding yourself in a better place
Thinking of Selling? Let’s Talk Strategy.
Upgrading this winter could give your property the edge it needs to stand out. And with Upstate’s Concierge service, you’ll get expert guidance from start to sold.
Check out Katherines Winter Selling Guide in the latest edition of Beaches Covered Magazine here or speak to her today about transforming your home to make the most of today’s market on Katherine.w@upstate.com.au.